now, i don't know if any of you are aware, but ABC has a little program that's been gaining some momentum, been something of a "water cooler" show, caused some ripples in the murky pond that is television. gained a small following if you will. it's called "Lost." how does that relate to this bookstore here, you ask?

today i was working on shelving and pulling (or as i like to call them in my head, the "Dual Pistons of the River Bank Engine") i was reading the backs of the books, as per my usual proclivity. one book caught my eye with a shiny little sticker stuck to the bottom. i gobbled up the synopsis and percieved nothing remotely unusual, until i got to the end and reached the author bio: Gary Troup, lost on Oceanic Flight 815. this book, "Bad Twin," was supposedly penned by a character that went down on the plane in Lost.

say it with me now: "Whaaaa?"

it speaks volumes for marketing and whatnot with this little ploy here. of COURSE it's not written by one Gary Troup. of COURSE there was no real Lost plane. of COURSE it was actually written by Laurence Shames (....okay, not "of course, per say. it was divulged in a Daily Variety article...but still), but it's still fun to take part of, especially if you're one of the metric bazillion tons of fans who really, thoroughly enjoy the show. give the name a Google if you haven't yet. this is all a neat thread in a clever tapestry.

the troupmeister himself